Loadout drop
seedking kit
Role: Creative Direction • Art Direction
I conceptualized and designed merchandise for Call of Duty pros, creators and streamers to celebrate the release of Call of Duty: Warzone Mobile. Along with the new gear, they received an access pass plaque giving them exclusive access to a teaser video to give a sneak peak into the release of the game. We used touchpoints directly from the game to add many layers of storytelling that would get all recipients excited to unbox and share their experience. The overall kit consisted of ~15+ customized items.
Box 1 — The Loadout
The first box was inspired by the in-game loadout drop. It was designed to resemble the actual loadout drop while staying true to its nature, being packed with all of the essentials.
Box 2 — Opertation Day Zero
Box 2 played heavily into the landscape of the maps known as Verdansk and Rebirth Island; a reimagined version of Alcatraz Island. There were six different sets for this box that coincided with the six different zones. Each of the six boxes had the same outer design but contained different products. The contents were based on the points of interest on Verdansk and Rebirth Island.
