showrooms & Seeding kits
Roles: Creative Direction • Art Direction
I conceptualized and designed various showrooms and seeding kits for Adidas’ broad lineup of footwear & apparel. Each project often came with a carefully crafted showroom experience where we’d gift these kits along with other items to brand ambassadors and influencers. Each kit and experience came with sneakers & apparel, a custom bag, custom collateral cards, and more.
Fear of God Athletics
The goal for this experience was to ensure we stay true to the Fear of God brand. Minimal. Clean. Impactful.
adidas EQT
The EQT side of the brand is heavily involved in sport and serves as it’s own identity with an impactful green colorway. The concept was to show that EQT is a reflection of us all and that it also meets us where we are at. Featuring green tinted mirrors, we were able to elevate impact while also keeping it true to adidas EQT.
adidas x Miaou
Tapping in to their collaboration with Miaou, we created a striking kit to gift out to influencers.
adidas Rivalry
This kit was a nod to adidas basketball; and the shoe to be featured was the adidas Rivalry Low. Using rivalry as our concept we created a kit where the nature and beauty of rivalry crossed paths with the grit and personality of basketball.
adidas x SNL50
Honoring Saturday Night Lives extraordinary legacy of 50 years.
