Formula Drift
Experiential
Role: Creative Direction • Art Direction
I conceptualized and designed the Rockstar Energy Drink footprint for the 2023 Formula Drift Season. As the Official Energy Drink of Formula Drift, Rockstar Energy Drink was given a 40’x40′ space to takeover. The Rockstar team wanted to move away from a traditional popup tent to elevate their allocated space with additional story telling an interactivity. As a result we were able to create a space that traveled to multiple drift events and gave visitors the opportunity to win custom gear & merch as well as have a space to rest, recharge and watch the races.
